Liftology is a boutique strength training studio franchise focused on smart resistance training with real-time performance feedback. The model blends science-backed workouts with technology-enhanced tracking and trainer-led sessions for an efficient, results-driven fitness experience.

Founded in 2021 and franchising since 2024, Liftology introduces a streamlined strength training experience centered around results and personalization. The brand targets professionals seeking measurable fitness outcomes in under 45 minutes per session.

Liftology combines data analytics, personalized resistance programs, and boutique service to stand out in the fitness sector.

• Uses adaptive resistance equipment for personalized sessions
• Strength-focused program with results tracking
• High-end boutique environment with minimalist design
• Appeals to time-conscious professionals seeking efficient workouts

Startup costs reflect studio build-out, technology integration, and initial marketing.

Liftology is actively seeking franchisees across U.S. urban and suburban markets.

• Franchise territories available nationwide
• Ideal for strip centers and high-income residential zones
• Real estate and site approval support offered

Liftology offers detailed onboarding and ongoing guidance in operations and performance tracking.

• 2-week in-person training and launch support
• Technology onboarding for resistance tracking platform
• Sales, marketing, and local member acquisition playbook
• Access to workout templates and performance benchmarks

Revenue comes from memberships, personal training sessions, and technology-enhanced programming.

• Membership-driven model with tiered pricing options
• Upsell potential through small group training and assessments
• Breakeven often achieved within 12-18 months
• Recurring revenue supported by results-driven member retention
• Higher margins due to lean staffing requirements

Ideal candidates are passionate about health, metrics, and personal training outcomes.

• Background in fitness or personal training preferred
• Comfort using performance-tracking technology
• Ability to manage boutique space and member experience

Liftology offers a results-focused, boutique fitness model with modern appeal and scalable operations.

• Low staff requirements with strong member retention model
• Distinct niche focused on strength over cardio
• Recurring revenue through subscriptions and add-ons
• Strong branding with data-driven appeal

Franchisees must be ready to manage high member service expectations and technology-based delivery.

• Dependence on initial member acquisition for revenue ramp-up
• Requires hands-on management, especially in early phases
• Tech platform integration must be smooth and maintained
• Boutique fitness market is competitive in urban centers

Liftology offers a modern and measurable approach to boutique fitness. With efficient programming, scalable systems, and a unique strength-based focus, it is well-positioned for franchisees aiming to lead the next generation of studio fitness.