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Fitopia
Franchise Opportunity
Fitopia is a modern, boutique-style fitness franchise that combines high-end group training with wellness amenities in a community-driven atmosphere. It offers a unique blend of strength, cardio, recovery, and personal coaching.
Fitopia provides an immersive, technology-enhanced fitness experience through innovative programming and premium facility design. Members can enjoy personalized workouts, body composition tracking, recovery lounges, and nutrition coaching.
- Established in 2018; franchising began in 2022.
- Offers multiple revenue streams including memberships, retail, and wellness services.
- Premium studio design with smart fitness integration.
- Targets urban and upscale suburban markets.
Fitopia stands out for its aesthetic studio design, tech-driven classes, and concierge-level member support.
- Proprietary app and training dashboard
- Curated class formats: HIIT, strength, yoga, and mobility
- On-site recovery zones with infrared saunas and massage chairs
- Retail offerings include apparel and supplements
- Initial investment: $325,000 to $575,000
- Ongoing royalty fees: 7% of gross revenue
- Marketing fees: 2% of gross revenue
Initial Franchise Fee
$50,000 - $50,000
Flat fee includes training, brand licensing, and startup consulting.Total Initial Investment
$325,000 - $575,000
Covers build-out, equipment, working capital, and pre-opening expenses.Royalty Fees
7%
Collected monthly based on gross sales.Minimum Cash on Hand Required
$125,000
Ensures liquidity for leasehold improvements and operations.Net Worth Required
$350,000
Required to support scaling and capital needs.Part-Time / Full-Time
Full-Time
Full-time operational leadership or dedicated general manager required.Fitopia is expanding in major metro areas and affluent suburban regions.
- Priority territories available in the U.S.
- Studio size ranges between 2,000–3,500 sq ft
- Protected territories granted
Franchisees receive comprehensive training and launch support.
- Initial training: 2-week in-person program
- Ongoing support: operations, sales, and training systems
- Marketing toolkits and regional campaigns
- Hiring and onboarding assistance
Fitopia studios have strong revenue potential with multiple income sources.
- Recurring memberships are the core revenue stream
- Ancillary revenue from retail, recovery services, and nutrition
- Break-even typically within 12–18 months (varies by location)
Ideal candidates are passionate about wellness and customer experience.
- Background in fitness or hospitality preferred but not required
- Strong leadership and people skills
- Commitment to operational excellence
- Appealing brand and upscale studio design
- Strong market demand for boutique fitness
- Comprehensive franchisor support
- Recurring revenue model
- Competitive fitness landscape
- Requires significant upfront investment
- Staffing and retention challenges in service industry
- Location-dependent success
Fitopia is a high-potential boutique fitness franchise for entrepreneurs passionate about health, design, and innovation. Its modern approach and support systems make it an appealing choice in the premium fitness segment.