Training Mate

Franchise Opportunity

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Training Mate

Franchise Opportunity

Introduction to Training Mate

Training Mate offers a high-energy, Australian-inspired group fitness franchise combining camaraderie, fun, and effective workouts. Known for its welcoming atmosphere and loyal community, the brand appeals to individuals seeking an engaging fitness experience.

Franchise Overview

Training Mate delivers 45-minute circuit-based fitness classes that focus on cardio, strength, and functional training. Each location is designed to feel like a supportive social hub.

  • Established in 2013; franchising began in 2019.
  • Focused on building relationships and positive member experiences.
  • Classes are adaptable for all fitness levels.
  • Strong brand identity with playful, motivational tone.
The Training Mate Brand

Training Mate differentiates itself through a unique blend of humor, positivity, and sweat. Its Australian roots and team-focused approach foster a memorable member journey.

  • Strong emphasis on community and inclusivity.
  • Celebrity endorsements and media recognition.
  • Custom workouts, merchandise, and energetic class culture.
  • Franchisees leverage brand playfulness to create lasting impressions.
Franchise Investment Requirements

Ideal for fitness-minded entrepreneurs looking to operate a boutique gym with community focus.

  • Initial investment: $253,400 to $446,800
  • Ongoing royalty fees: 7% of gross sales
  • Marketing fees: 2% of gross sales

Initial Franchise Fee

$49,500 - $49,500

Covers brand rights, training, and initial setup support.

Total Initial Investment

$253,400 - $446,800

Includes real estate, buildout, equipment, signage, and pre-opening marketing.

Royalty Fees

7%

Supports operations, marketing, training, and brand development.

Minimum Cash on Hand Required

$75,000

Recommended for initial setup, deposits, and cash flow buffer.

Net Worth Required

$250,000

Ensures long-term stability and ability to expand.

Part-Time / Full-Time

Full-Time

Active ownership or engagement with studio operations is expected.
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Location Availability

Training Mate is targeting metropolitan and high-traffic suburban markets.

  • Opportunities available nationwide in urban fitness-conscious communities.
  • Strong appeal in areas with high disposable income and health-conscious residents.
  • Preferred locations include retail centers and mixed-use developments.
Support and Training

Franchisees receive comprehensive fitness business training and ongoing support.

  • Initial hands-on training at a corporate studio.
  • Support in site selection, lease negotiation, and studio design.
  • Marketing guidance, branding tools, and social media strategy.
  • Access to class programming, instructor training, and tech systems.
Earnings Potential

Training Mate offers strong earning potential through scalable class-based revenue and community engagement.

  • Primary revenue from recurring memberships.
  • Ancillary income from branded merchandise and personal training.
  • High member retention driven by culture and class effectiveness.
  • Break-even achievable within first 12-18 months with strong execution.
Training Mate Franchisees: Who is a Good Fit?

Best suited for individuals with a passion for fitness, leadership, and community.

  • Fitness background is beneficial but not required.
  • Strong people skills, motivational drive, and team spirit.
  • Interest in promoting health and wellness with humor and energy.
Advantages of an Training Mate Franchise

Training Mate presents a boutique fitness opportunity with mass-market appeal.

  • Engaging, proven workout format.
  • Inclusive, fun, and empowering studio culture.
  • High-energy brand with strong media visibility.
  • Scalable model with potential for multiple unit ownership.
Challenges to Training Mate Franchise

Success depends on brand consistency and local market competition.

  • Requires physical space with specific layout needs.
  • Competitive fitness landscape requires proactive community building.
  • Hiring and training of charismatic staff is crucial.
Conclusion

Training Mate is a compelling fitness franchise combining Australian humor, high-impact workouts, and community bonding. For franchisees seeking a business that blends fun with fitness, this brand provides a modern, motivating solution.

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