Southern Steer is a modern neighborhood butcher shop franchise offering premium meats, gourmet sides, and specialty marinades. Known for its quality cuts and customer service, it provides a nostalgic yet elevated retail experience tailored to today's consumers.

Founded in 2013 and franchising since 2021, Southern Steer fills a growing niche in artisan butcheries. Its franchise model blends traditional meat counter expertise with prepared foods and retail add-ons for a full-service neighborhood meat market.

Southern Steer combines the charm of a local butcher with the standards of a gourmet food shop.

• Signature marinated meats and custom blends prepared in-house
• Weekly meal packages and grilling bundles for convenience
• Emphasis on community, education, and food sourcing transparency
• Upscale retail setting with butcher counter, prepped foods, and sauces

Franchise startup costs include equipment, leasehold improvements, inventory, and launch marketing.

Territories available across suburban and urban markets in the U.S.

• Focus on high-foot-traffic retail centers or standalone locations
• Ideal markets include food-focused communities and grilling cultures
• Site selection support and demographic analysis provided

Franchisees are trained in butchery operations, food safety, and retail service.

• In-person training at flagship location and on-site support
• Ongoing business coaching, HR templates, and POS tools
• Marketing resources and community outreach guides
• Operational SOPs for staffing, inventory, and food handling

Revenue is earned through retail sales, meal packages, and branded sauces.

• High-margin items like marinades and sides increase average ticket
• Breakeven estimated within 12-18 months
• Strong repeat customer base driven by meal planning convenience
• Opportunities for catering, events, and local partnerships
• Seasonal promotions (e.g., grilling season) create spikes in sales

Ideal candidates are food-passionate, community-driven, and operationally savvy.

• Background in retail, food service, or culinary arts helpful
• Customer-oriented with a strong sense of local engagement
• Able to manage inventory, food safety, and staff scheduling

Southern Steer stands out with a specialty food concept in a rapidly growing category.

• Blends old-fashioned service with modern retail formats
• Recurring business from meal kits and loyal shoppers
• Differentiated by marinade program and proprietary recipes
• Strong brand personality and community integration

Requires cold storage logistics, perishables management, and staffing.

• Staffing consistency and food safety compliance are critical
• Inventory management of fresh goods can impact margins
• High standards for service and cleanliness must be upheld
• Physical space must be carefully selected for foot traffic and layout

Southern Steer offers a flavorful entry point into the specialty retail food space. With operational support, appealing branding, and a model tailored to modern consumers, it provides a strong opportunity for food lovers ready to serve their community.