Baskin-Robbins, founded in 1945, is the world's largest chain of ice cream specialty shops, renowned for its "31 flavors" concept. With over 8,000 locations worldwide, Baskin-Robbins has become synonymous with variety and innovation in the frozen dessert industry. The brand's dedication to quality, customer satisfaction, and fun makes it a leading choice for both customers and franchisees.

Baskin-Robbins has a rich legacy of innovation and quality in the ice cream industry. As a part of Inspire Brands, it benefits from extensive resources and support.

• Founded in 1945, headquartered in Canton, Massachusetts.
• Operates over 8,000 locations globally, with a significant presence in the U.S.
• Known for its "31 flavors" concept, offering a diverse and ever-changing menu.
• Maintains a strong commitment to community engagement and customer delight.

Baskin-Robbins is celebrated for its fun and dynamic brand identity, appealing to ice cream enthusiasts of all ages.

• Offers a broad range of ice cream flavors, custom cakes, and frozen beverages.
• Focused on innovation with seasonal and limited-edition products.
• Engages customers with creative marketing campaigns and promotions.
• Uses high-quality ingredients to deliver consistent and exceptional products.

Investing in a Baskin-Robbins franchise requires understanding the financial commitments necessary to establish and operate the business successfully.

• Initial franchise fee: $25,000.
• Total initial investment: Ranges from $94,350 to $402,200, depending on the store size and location.
• Royalty fee: 5.9% of gross sales.
• Advertising fee: 5% of gross sales.

Baskin-Robbins is actively expanding its presence in high-demand markets, both domestically and internationally.

• Franchise opportunities available across the United States and globally.
• Focuses on high-traffic areas like shopping centers, malls, and urban locations.
• Provides site selection assistance to ensure optimal visibility and accessibility.
• Offers flexible store designs to fit diverse locations and market needs.

Baskin-Robbins equips franchisees with extensive training and ongoing support to ensure operational excellence.

• Comprehensive initial training program covering operations, marketing, and management.
• Access to a dedicated franchise support team for ongoing assistance.
• Continuous product development and innovation updates.
• Marketing support, including national campaigns and local store strategies.

Baskin-Robbins franchises offer competitive earning potential due to the brand's strong market presence and operational model.

• Average annual sales per store: Approximately $529,000.
• Profitability influenced by location, management, and local market conditions.
• Opportunities to increase revenue through catering, delivery, and seasonal promotions.
• Potential for higher returns with multiple unit ownership.

The ideal Baskin-Robbins franchisee is passionate about customer service and has a strong business mindset. Key traits include:

• Business acumen and experience in management or retail.
• Dedication to maintaining brand standards and operational excellence.
• Strong leadership and team-building skills.
• Ability to engage with and serve the local community.

Partnering with Baskin-Robbins comes with several unique benefits, including brand recognition and a proven business model.

• Access to a globally recognized and trusted brand.
• Comprehensive training and ongoing support from an experienced franchisor.
• Diverse menu offerings that cater to a wide customer base.
• Opportunities for innovation and growth in the frozen dessert market.

Operating a Baskin-Robbins franchise may involve overcoming common challenges in the competitive frozen dessert industry.

• High competition from other ice cream and dessert brands.
• Dependence on location for customer traffic and visibility.
• Adherence to strict operational guidelines and brand standards.
• Seasonality of ice cream sales impacting revenue trends.

Baskin-Robbins is a proven leader in the ice cream industry, offering franchisees an opportunity to partner with a world-renowned brand. Its established business model, diverse product offerings, and robust support system make it a rewarding venture for entrepreneurs passionate about delivering quality and fun to customers.