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Dakota London
Franchise Opportunity
Dakota London is a premium beauty salon franchise specializing in brows, lashes, and cosmetic services. With a luxury boutique model and emphasis on aesthetic precision, the brand appeals to fashion-forward customers seeking high-quality personal care experiences.
Established in the UK and expanding internationally, Dakota London has built a reputation for high-end brow artistry and lash enhancements. The franchise offers a turnkey salon model with branded training, curated interiors, and industry-grade tools and products.
Dakota London focuses on refined personal beauty services with a luxury boutique experience.
- Signature services: microblading, brow shaping, lash lifts, and tints
- Premium proprietary product line sold in-store and online
- High-end branding and modern salon aesthetics
- Recurring clientele model built on loyalty and satisfaction
Costs include build-out, branding, product inventory, licensing, and staffing.
Initial Franchise Fee
$45,000 - $45,000
Covers brand licensing, training, salon design, and product onboarding.Total Initial Investment
$160,000 - $290,000
Includes site lease, buildout, product inventory, hiring, and marketing.Royalty Fees
7%
Collected monthly based on gross sales.Minimum Cash on Hand Required
$50,000
Required for build-out deposits, early payroll, and product inventory.Net Worth Required
$200,000
Ensures operating runway and scale-up resources for expansion.Part-Time / Full-Time
Full-Time
Daily owner oversight recommended for boutique service quality.Franchises available in urban and suburban markets across North America and Europe.
- Prime high-traffic retail and lifestyle locations recommended
- Territory exclusivity offered per market
- Real estate assistance and design support provided
Franchisees receive luxury service training and operational mentorship.
- Onsite and academy-based technical certification
- Business coaching in pricing, sales, and customer service
- Marketing launch strategy and ongoing design support
- Access to scheduling systems, retail POS, and inventory tools
Revenues come from beauty service appointments and branded product sales.
- High margins from repeat services and minimal consumables
- Breakeven typically within 12-18 months
- Upsell potential through beauty products and multi-service bundles
- Loyalty programs and referrals drive long-term retention
- Strong average ticket values in premium market positioning
Ideal owners are beauty-focused, service-driven, and brand-loyal.
- Background in cosmetology, beauty retail, or salon management preferred
- Eye for style, aesthetics, and hospitality
- Ability to lead and inspire a customer-centric team
Dakota London combines strong branding with high-consistency service delivery.
- Premium niche with growing global demand for brow and lash services
- Proprietary product line supports multi-revenue streams
- Attractive boutique model in upscale markets
- Comprehensive training and retail innovation
Requires staff certification, aesthetic consistency, and premium service quality.
- Hiring and training skilled beauty technicians is essential
- Ongoing trend adaptation and design updates may be needed
- Brand reputation depends on service excellence and ambiance
- Higher real estate costs in premium locations
Dakota London offers a refined, profitable entry into luxury beauty franchising. Ideal for owners passionate about aesthetics, it delivers high-margin services, brand prestige, and global expansion potential within the personal care space.