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Border Magic
Franchise Opportunity
Border Magic is a decorative concrete edging franchise that installs custom landscape curbing for residential and commercial properties. The business offers a unique combination of artistic craftsmanship and practical outdoor solutions within a scalable mobile model.
Founded in 1992 and franchising since 1998, Border Magic delivers high-quality, durable concrete edging through mobile units. The brand has positioned itself as a leader in decorative curbing with proprietary equipment and designs, making it a standout in outdoor home improvement.
Border Magic enhances property aesthetics and value through long-lasting curb solutions.
- Services include decorative concrete borders, walkways, garden dividers, and lighting integration
- Known for customized stamping and color options
- Proprietary equipment allows efficient, on-site installation
- Primarily serves residential homeowners and landscape contractors
Initial costs include equipment package, mobile trailer setup, training, and launch marketing.
Initial Franchise Fee
$39,500 - $39,500
Covers exclusive territory rights, training, and startup equipment.Total Initial Investment
$96,700 - $172,700
Includes equipment, trailer setup, working capital, and initial marketing.Royalty Fees
6%
Monthly percentage of gross sales.Minimum Cash on Hand Required
$35,000
Recommended to cover startup materials, deposits, and operational runway.Net Worth Required
$125,000
Supports multi-project capacity and working capital for launch.Part-Time / Full-Time
Full-Time
Owner-operated model with active involvement in jobs and client acquisition.Franchises available across the U.S., particularly in suburban and new construction markets.
- Protected geographic territories
- Market analysis provided to assist with launch site
- Home-based operational model with mobile delivery
Franchisees benefit from hands-on training and strong back-end business systems.
- Installation certification and proprietary equipment training
- Business coaching in pricing, quoting, and project flow
- Lead generation support and branded marketing materials
- Access to CRM, scheduling, and project management tools
Revenue is generated from custom installations, repeat landscaping clients, and seasonal projects.
- High margins due to low variable costs and fast job turnover
- Break-even often achievable in 6-9 months depending on market and pricing
- Upsell potential through lighting, design upgrades, and referrals
- Repeat work and partnerships with landscapers can expand income base
Ideal candidates are hands-on operators with attention to quality and presentation.
- Experience in landscaping, construction, or trades helpful
- Sales acumen and ability to estimate, quote, and follow up
- Physically capable and comfortable with outdoor project management
Border Magic combines visual impact, functionality, and low overhead in an owner-operator model.
- Unique, artistic product line with local market appeal
- Equipment package included with franchise fee
- Mobile, home-based business reduces overhead
- Strong national brand with consistent training and support
Requires manual labor, local marketing, and skill in client acquisition.
- Seasonal demand in colder climates may impact scheduling
- Technical precision needed for high-quality results
- Local demos and display marketing recommended for awareness
- Requires physical stamina and crew coordination
Border Magic offers a unique business for entrepreneurs seeking a mobile, creative service with strong demand in home improvement. Its emphasis on craftsmanship, brand quality, and operational efficiency makes it ideal for motivated, hands-on franchisees.