Stadium On Wheels is a themed food truck franchise that brings the nostalgic ballpark experience directly to events, festivals, and private gatherings. Specializing in footlong hot dogs and arcade-style visuals, the concept blends mobile dining convenience with immersive branding and minimal overhead for scalable entrepreneurial opportunity.

Stadium On Wheels delivers game-day favorites through custom trucks with inflatable stadium setups and branded displays.

• Founded in 2019 and launched for franchising in 2025.
• Signature menu focuses on 100% beef footlong hot dogs with themed side offerings like pretzels and nachos.
• Mobile truck model eliminates rent and leverages event-based scheduling with low perishable waste.
• Known for its inflatable stadium tents, vintage signage, and fan-centric merchandising.

Stadium On Wheels is built around high-energy fan connection and simple, fun food presentation.

• Desktop and mobile booking systems facilitate prepaid bookings and guaranteed minimum guarantees.
• Theme-rich aesthetic footlongs packaged with vintage ballpark charm and visual inflatables delivers memorable guest interactions.
• Semi-absentee turnkey model with flexible schedules tied to events and vendor contracts.
• Targets families, school events, tournaments, corporate gatherings, and local festivals.

Startup costs reflect outfitting the mobile restaurant and operational launch:

• Initial investment: $154,350 to $285,000
• Franchise fee: $49,500 upfront
• Royalty fees: Flat fee escalating over time $583.34/month (Year 1-3), $750/month (Year 4-6), $916.67/month (Years 7-10)
• Marketing fees: Not specified publicly likely included in flat royalty model.

Stadium On Wheels is rolling out territories designed for mobile flexibility:

• Current presence in Indianapolis and Phoenix with active expansion underway.
• Territories are exclusive by region or event zone.
• Concept can operate across U.S. markets with high concentration of outdoor events.

Franchise support is structured around event-based foodservice operations:

• Pre-launch training in food preparation, truck setup, and customer experience.
• Guidance on event booking, setup logistics, and inflatables branding.
• Operations playbook and ongoing coaching tied to territory expansion.
• CRMs, POS tools, and event marketing templates included.

Revenue driven by volume at events, catering contracts, and repeat bookings:

• High margins from made-to-order footlongs and simple menu.
• Breakeven often achievable within 6-9 months depending on booked events.
• Upside through multiple trucks or seasonal scheduling.

Prospective owners should be event-savvy, mobile-focused, and service-oriented:

• Comfortable with customer-facing operations and schedule-driven business.
• Ability to coordinate logistics, staff setup, and compliance with health codes.
• Entrepreneurial mindset for local marketing and scheduling.

This mobile food franchise combines nostalgia and convenience with operational flexibility:

• Avoids brick-and-mortar costs.
• Flexible schedule and scalable model.
• Event-based bookings reduce waste and overhead.
• Unique branded experience drives repeat bookings and referrals.

Owners must manage logistics, inventory, and seasonal demand:

• Weather and event cancellations can impact daily revenue.
• Inventory sourcing and compliance for mobile foodservice.
• Upfront cost of outfitting truck and inflatables.
• Reliance on event-based revenue and scheduling pipelines.

Stadium On Wheels offers a fun and profitable model for mobile food entrepreneurship. With strong branding, clear investment structure, and support tied to event markets, it's ideal for owners seeking low-overhead operations in entertainment and catering sectors.