Decorating Den Interiors is a full-service interior design franchise that offers custom home décor solutions to clients. Established in 1969, the company has grown into a leading franchise in the home services industry, providing personalized design consultations, furniture selection, and home décor solutions. Franchisees have the opportunity to build a creative and profitable business by leveraging the brand's extensive resources, supplier network, and training programs. Decorating Den Interiors is a unique business model that allows individuals with a passion for design to become successful entrepreneurs.

Decorating Den Interiors has been franchising for over 50 years, providing franchisees with a well-established and trusted brand in the interior design industry. The company offers a proven system that includes supplier partnerships, design training, and ongoing business coaching. Franchisees operate as independent interior decorators, working with clients to create stylish and functional spaces. The brand is well known for its in-home consultations and ability to bring showrooms directly to clients.

Decorating Den Interiors distinguishes itself with a strong reputation in the home services industry. The franchise operates on a mobile showroom model, allowing franchisees to bring design options directly to clients. The company partners with top manufacturers, ensuring access to high-quality furnishings, window treatments, and accessories.

• Initial Franchise Fee: $39,900
• Total Estimated Initial Investment: $53,000 - $80,000
• Minimum Net Worth: $150,000
• Minimum Liquid Capital: $50,000
• Royalty Fee: 7% of gross sales
• Marketing Fee: 1% of gross sales
• Veteran Discount: $5,000 off the initial franchise fee
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Decorating Den Interiors is expanding throughout North America, with available franchise territories in various metropolitan and suburban areas. The company offers exclusive territories to franchisees, ensuring that each business owner has a protected market.

• Comprehensive Training: Initial 45-day training covering design principles, marketing, and business operations.
• Ongoing Support: Webinars, mentorship programs, and annual conferences.
• Marketing Assistance: Branding tools, social media strategies, and advertising support.
• Technology Support: Proprietary software for design presentations, pricing, and client management.
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• High Profit Margins: Custom design services allow for premium pricing.
• Scalability: Opportunities to expand by hiring additional designers.
• Low Overhead: No need for a physical showroom; mobile business model.
• Strong Customer Demand: Consistent demand for interior design services in residential and commercial markets.
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• Passion for interior design and home décor.
• Strong sales and customer service skills.
• Entrepreneurial mindset and self-motivation.
• Ability to follow a structured business model while applying creativity.
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• Established brand with over 50 years of industry experience.
• Low startup costs compared to traditional interior design firms.
• Exclusive supplier partnerships offering competitive pricing.
• Work-from-home flexibility with a mobile showroom model.
• Strong franchisee support network and business coaching.
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• Requires strong sales and marketing efforts to acquire clients.
• Competition from independent interior designers and big-box retailers.
• Managing multiple design projects and timelines simultaneously.
• Need for ongoing education to stay updated with design trends.
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Decorating Den Interiors presents an excellent opportunity for individuals with a passion for home décor and design. The franchise provides a proven business model, supplier partnerships, and strong training programs, making it an attractive option for entrepreneurs looking to enter the interior design industry. With low overhead costs, exclusive territories, and a flexible work model, franchisees can build a rewarding and profitable business while helping clients create beautiful spaces.