Kid to Kid is a leading franchise in the retail industry specializing in buying and selling gently used children's clothing, toys, and equipment. By offering a sustainable and affordable shopping solution for families, Kid to Kid has become a trusted name among parents. Those with a passion for eco-friendly practices and customer service will find Kid to Kid a fulfilling and profitable business opportunity.

Kid to Kid was established to provide parents with a convenient and affordable way to buy and sell children's items. The franchise focuses on quality, affordability, and sustainability.

• Established in 1992; franchising began in 1994.
• Sells gently used and new children's clothing, toys, and baby equipment.
• Targets parents and families looking for budget-friendly, high-quality products.
• Franchise opportunities available nationwide in urban and suburban markets.

Key Insights

The secondhand apparel market is increasingly becoming a staple of the retail landscape, generating $50B+ in annual sales and growing 5x faster than the broader retail clothing market. The industry has also historically thrived in both strong and challenging economic climates.

Kid to Kid has carved out a leadership position in the circular economy by marrying the value of traditional thrift with the look and feel of an upscale boutique.

Kid to Kid is known for its dedication to sustainability and affordability. The brand carefully selects its inventory to meet the needs of modern families.

• Specializes in high-quality secondhand children's products.
• Builds customer loyalty through excellent service and competitive pricing.
• Promotes sustainability by encouraging reuse and recycling of kids' items.
• Maintains a strong social media presence to attract and engage customers.

High-quality inventory: Every item is carefully evaluated for style, condition, and brand, so shoppers find only the highest-quality, most in-demand items.

Boutique feel, without the boutique prices: Families love the bright, beautifully curated, and vibrant store experience. Then there are the prices – 50-70% off retail.

Community impact: With sustainability and accessibility at Kid to Kid's core, all stores empower customers and allow families to stretch their paychecks further.

Investing in Kid to Kid involves startup costs that cover franchise fees, store setup, training, and marketing.

Important Note

If you seek to develop multiple franchises and sign an Area Development Agreement, you must pay an up-front fee of $35,000 multiplied by the number of franchises to be developed.

The minimum number of franchises required to be developed under an Area Development Agreement is two (2) and the inclusion of any additional franchises will be determined by the franchisor on a case-by-case basis.

The total investment necessary to begin operation of two Kid to Kid franchises under an Area Development Agreement is $715,030 to $1,280,430, which includes $100,000 that must be paid to the franchisor or an affiliate. The minimum amount that must be paid to the franchisor or an affiliate under an Area Development Agreement is $70,000.

Kid to Kid is expanding across the United States, offering franchise opportunities in various markets.

• Exclusive territories provided to franchisees.
• Ideal locations include shopping centers, retail hubs, and family-friendly neighborhoods.
• Opportunities for growth in underserved areas with high demand for affordable children's products.

Since opening its first store in 1992, Kid to Kid has emerged as the premier kids resale brand in the United States. At the end of 2025, there were 115 franchised locations across 27 U.S. states and several international markets.

Kid to Kid provides franchisees with comprehensive training and ongoing support to ensure operational success. The franchisor equips franchisees with the tools needed to deliver superior retail experiences.

• Initial training covers inventory management, customer service, and business operations.
• Ongoing support through marketing assistance, operational updates, and coaching.
• Access to proprietary systems for inventory tracking and pricing.
• Regular updates on retail trends and customer preferences.

THE NEW STORE JOURNEY

PHASE 1: PRE-LEASE SIGNING

0 – 4 Months | 30-40 hrs./week

PHASE 2: POST-LEASE SIGNING

5 – 8 Months | 40-60 hrs./week

PHASE 3: OTB & GO

9 – 12 Months | 60+ hrs./week

During these phases new franchisees will go through:

• IN-PERSON TRAINING/STORE INTERNSHIP
• SITE SELECTION
• LEASE NEGOTIATION
• SBA FINANCING
• HIRING & TRAINING YOUR TEAM
• GRASSROOTS & SOCIAL MEDIA MARKETING
• ORDERING SUPPLIES
• ONGOING TRAINING
• FILLING YOUR STORE

New franchisees also receive:

New Store Playbook: 140-page playbook highlighting all the best practices learned from years of opening stores. Links to 60+ key external resources.

Project Management Software: Allows full visibility into your new store timeline so you can manage and track your progress against core process milestones.

Structured Training: 20+ hours of online training content, 4 day in-person training in Salt Lake, 50-hour internship at a high-performing store, and a wide array of other virtual training sessions and resources.

New Store Lead Support: Your NSL will talk to you on the phone at least weekly, help manage your project timeline, review sites and LOIs, and come out to visit your store at least twice during the opening process.

New Store Marketing Lead Support: Your NSML will help you set up your social accounts and provide far reaching ideas for both organic social media and grassroots efforts.

Site Selection Support: Uptown will connect you with broker partners that have worked with many of the current franchisees operating to great success. The Uptown team will also review and evaluate each of your site options and LOIs.

Store Design Support: An internal designer will design your space in detail using Revit. These designs will give your general contractor everything they need to build out the space to the franchisor's specifications.

Tech Support: The Uptown team will design the networking and computer layout for your space. You will also have access to the 24/7 Tech Support.

As a family-run franchise, Kid to Kid is dedicated to providing every franchise owner personalized support. The brand has spent years honing its store opening process and is proud of the comprehensive training curriculum created. The business model is also highly tech-enabled, including a proprietary software suite that forms the backbone of store operations.

Kid to Kid franchisees benefit from strong earnings potential due to the growing demand for affordable and sustainable children's products. The business model supports profitability and recurring revenue streams.

• Revenue from sales of clothing, toys, and baby equipment.
• High margins due to low-cost inventory and efficient operations.
• Opportunities for additional revenue through promotions and loyalty programs.
• Profitability depends on location, marketing efforts, and inventory selection.

Kid to Kid’s business model supports some of the best earnings and growth potential in franchising. The business model is also highly durable no matter the economic climate.

SYSTEM AVERAGE

$1.0M GROSS SALES > $110K NET INCOME

TOP QUARTILE AVERAGE

$1.6M GROSS SALES > $231K NET INCOME

$358K - $640K TOTAL INVESTMENT

With territories available in nearly every market, there is an opportunity to magnify results with multi-store ownership.

*Average Sales and Average Net Income per store metrics represent the averages across the Kid to Kid system as stated in Item 19 of the 2026 Kid to Kid FDD. The Top Quartile Average Sales and Average Net Income metrics relate to the reporting Kid to Kid stores that ranked in the top 25% of the sales range across our system. 2025 financial metrics represent the period from 11/01/24 to 10/31/25 and only include Franchised Locations (ex. Company-Owned) that have been operational for at least one full year. A new franchisee’s results will likely differ from these results.

The ideal Kid to Kid franchisee is an entrepreneurial individual with a passion for family-friendly businesses and sustainability. *No prior retail experience is required*

• Strong leadership and organizational skills.
• Commitment to providing excellent customer service.
• Willingness to follow the franchise's proven business model.
• Interest in promoting eco-friendly and affordable shopping options.

5 Key Drivers of Success

Having helped dozens of franchisees through the new store process, Kid to Kid has identified several key drivers of success:

• MINDSET (High energy, tenacity, positivity, resilience) 
• ENGAGEMENT AND FOLLOW THROUGH (Relentless execution, resourcefulness) 
• COACHABILITY (Humility, adopt before adapt) 
• PROJECT MANAGEMENT (Manages multiple workstreams simultaneously) 
• TEAM LEADERSHIP (Builds and motivates strong teams)

Kid to Kid offers numerous benefits for franchisees, making it a standout opportunity in the retail industry.

• High-demand services with growing awareness of sustainable shopping.
• Comprehensive training and ongoing support from the franchisor.
• Exclusive territories ensure growth potential with minimal competition.
• Proven business model with a strong focus on profitability and sustainability.
• Strong established base of 115+ stores across 27 U.S. states.
• Technology-forward concept that is redefining the thrift experience.
• Enduring & recession-resilient tailwinds in the >$50B U.S. secondhand apparel market.
• Strong return on investment, with top quartile sales of $1.6M and net income of $231K.
• Ample room for expansion with multi-unit ownership opportunities nationwide.
• Positive societal impact & high franchise community engagement.

While Kid to Kid provides a strong foundation for success, franchisees should be aware of potential challenges.

• Success depends on effective marketing and local outreach efforts.
• Initial investment costs may vary based on location and store size.
• Requires consistent quality assurance and inventory management.
• Navigating local competition in the retail and thrift sectors.

Kid to Kid is an excellent opportunity for entrepreneurs looking to enter the retail industry with a sustainable and scalable business model. With strong brand recognition, comprehensive support, and high demand for children's secondhand products, franchisees are well-positioned for success. This franchise is ideal for individuals who value sustainability, affordability, and family-friendly retail.