FORZE XXIV TRAINING GYM (for-zuh, Italian for strength) is a twenty-four-hour weight training focused fitness and conditioning facility.

The brand focuses on creating an inclusive environment where individuals of all conditioning levels feel welcome, while supporting every style of weight training and exercise.

From the moment members walk in, FORZE stands apart from the traditional gym experience. The facility removes the typical front desk and sales office setup, replacing it with a more open and community-driven atmosphere free from sales gimmicks, hidden fees, and commission-based pressure.

FORZE’s personal and group training model is designed to give some of the area’s top independent trainers and coaches the freedom to work with clients in a less restrictive environment. As the brand expands, future locations are expected to incorporate additional fitness components and complementary business partnerships aimed at making each FORZE location a true destination fitness facility.

FORZE provides dynamic and effective fitness programs designed to help clients achieve their health goals. The franchise combines expert coaching, cutting-edge technology, and a welcoming community to deliver exceptional results.

• Offers strength training, custom turf for HITT, boxing, and group fitness classes.
• Utilizes advanced fitness technology to track progress and enhance workouts.
• Serves diverse clients, from beginners to advanced fitness enthusiasts.
• Operates with a focus on community building and personalized support.

Key Stats:

• Between 2022 & 2028, the Fitness Industry is expected to grow 171.75%
• On Average, 2 Million People join a new gym each year
• Fitness is a $33 Billion Industry (in the US alone)

Source: Zippia. "22 Fulfilling Fitness Industry Statistics [2022]: Home Workout And Gym Statistics" Zippia.com. Nov. 17, 2022, https://www.zippia.com/advice/fitness-industry-statistics/

FORZE has built a strong brand by emphasizing innovation, quality, and inclusivity. Its unique approach to fitness and client engagement sets it apart in the competitive fitness industry.

• Promotes a positive and motivating environment for all clients.
• Invests in high-quality equipment and technology for optimal results.
• Builds a loyal customer base through consistent and engaging experiences.
• Leverages digital marketing and social media to expand brand awareness.

"More than just another gym"

The FORZE flagship location in White Marsh/Middle River has become one of the most recognized privately owned gyms in the Baltimore metro area. It is a thriving community with 16 trainers and 10 years of perfecting the features of a truly service-based, member-centric facility.

Joining FORZE as a franchisee requires meeting specific criteria

The operator or group's net worth must meet $500,000. Contingencies are based on local costs such as rent, build-out as well as demographics. The licensing fee for one unit is $50,000. Fees are reduced $5,000 per each additional unit.

​Monthly fees paid to FORZE Territories LLC range from 5% to 7%. Operating capital availability must be a minimum of $100,000. Through its financial partners, FORZE Territories LLC will facilitate working capital financing and equipment leasing.

FORZE is expanding across the United States, targeting regions with a strong interest in fitness and health.

• Opportunities available in urban, suburban, and fitness-focused communities.
• Exclusive territories offered to franchisees.
• Site selection support provided by the franchisor.
• Ideal for high-traffic areas near residential and commercial centers.

Current Operating Locations:

• Baltimore/White Marsh (1 Location)
• Washington, DC (1 Location)
• Baltimore/Bel Air (1 Location)

FORZE provides franchisees with comprehensive training and ongoing support to ensure their success in the fitness industry.

• Initial training program covering fitness coaching, business operations, and customer engagement.
• Access to proprietary fitness programs and technology.
• Marketing assistance, including digital campaigns and promotional materials.
• Continuous support through webinars, field visits, and one-on-one consultations.

DAY 1

• Brand and Model History and Structure – FORZE Identity
• Operations – maintenance, cleaning
• Pricing, EFT, Upselling
• Future Equipment Procurement
• Staffing
• Programming
• Managing Contractors

DAY 2

• Sales and Marketing – digital, traditional, contracted, corporate partnerships, sales pipelines, promotions
• Community Involvement – fairs, sponsorships
• Bartering
• Software and Access Control Training

DAY 3

• Financial Responsibility
• Overhead
• Expenditures
• Vendor negotiations
• Developing and managing profit centers

DAY 4

• Member Services/Support
• Gym Culture Development
• Owner Autonomy
• Corporate/Box Gym Policy Differences
• Monitoring Competition
• Brand Protection Protocol
• Software Training

DAY 5

• Review
• Software Training

FORZE offers significant earnings potential, driven by its high-quality services and growing demand for fitness solutions.

• Revenue streams include Memberships sales, Personal Training, Group training, Fitness challenges, Online gear/merchandise sales, In-house retail sales (drinks, bars, supplements), Online fitness video access, Partnerships with fitness and health related businesses (membership up-sell), Social media revenue opportunities and space sub-leases.
• Opportunities to expand income through corporate wellness programs and special events.
• High retention rates due to exceptional client experiences.
• Financial outcomes vary based on location, franchisee effort, and community engagement.

Many variables will determine revenues and profits. Local state and municipality costs/regulations/taxes, site location (office park, corporate campus, proximity to college or military base), street visibility, rent, tenant improvement, membership price point, performance of profit centers, payroll/payroll taxes and general overhead. 

Under controlled costs and expenditures, the owner's benefit can range from $65,000 to $225,000 with an average of $145,000 annually.

The ideal FORZE franchisee is passionate about health, fitness, and community building. Key qualities include:

• Strong leadership and communication skills.
• A commitment to creating a welcoming and motivating environment.
• Entrepreneurial mindset with a focus on growth and innovation.
• Ability to inspire and manage a team of fitness professionals.

FORZE provides numerous benefits that make it a standout franchise opportunity in the health and fitness sector.

• Established brand with a reputation for quality and innovation.
• Comprehensive training and ongoing support from the franchisor.
• High demand for fitness services in diverse markets.
• Opportunities for community engagement and brand visibility.

FORZE provides a low-cost turn-key model which gives the operator increased autonomy compared to other cookie cutter options. Each new FORZE will reflect the operator's personality and grit.

FORZE does not require scheduled space renovations or equipment upgrades; those decisions will be made at the operator's discretion.

While FORZE presents exciting opportunities, franchisees should consider potential challenges:

• Dependence on attracting and retaining skilled fitness trainers.
• Competition from other fitness studios and gyms.
• Seasonal fluctuations in gym attendance.
• Maintaining consistent quality across multiple classes and services.

FORZE is an excellent franchise opportunity for individuals seeking a rewarding business in the fitness industry. With its proven model, robust support system, and focus on community, franchisees are well-positioned to make a positive impact while achieving business success. Prospective owners should evaluate their market and resources to ensure alignment with the franchise's goals.