Altered States is a wellness franchise focused on offering cutting-edge therapies to promote physical and mental well-being. Established in 2018, the company provides services such as float therapy, cold plunge, infrared sauna, and red light therapy. The brand has grown rapidly due to its commitment to holistic wellness and innovation. Altered States began franchising in 2024, enabling entrepreneurs to introduce transformative wellness experiences in their local markets. With proven systems, strong branding, and dedicated support, it offers a compelling business opportunity in the growing health and wellness industry.

Altered States was founded in 2018 by JoJo and Kyle Struebing in Dallas, Texas. The studio blends modern wellness technology with holistic therapies to create a unique customer experience. Since launching its franchise model in 2024, it has targeted nationwide growth.

• Established: 2018 in Dallas, Texas.
• Franchising Since: 2024.
• Services Offered: Float therapy, cold plunge, sauna, red light therapy, and wellness retail products.
• Mission: Provide accessible wellness solutions to improve health and recovery.
• Founders: JoJo and Kyle Struebing, experienced entrepreneurs in wellness industries.

Altered States positions itself as a pioneer in alternative wellness therapies, focusing on innovative treatments to enhance health and recovery. Its unique brand identity centers on modern design, superior customer service, and proven therapies.

• Focus on Innovation: Utilizes advanced technologies in wellness therapies.
• Holistic Approach: Combines natural healing with scientific methods.
• Client Experience: Modern, spa-like environments that promote relaxation.
• Scalable Model: Flexible layout options to suit different markets.
• Product Sales: Offers branded products and supplements for added revenue.

Starting an Altered States franchise involves several financial components, including startup fees, equipment, and operational capital.

• Initial Franchise Fee: $45,000.
• Total Initial Investment: $350,000 to $625,000.
• Liquid Capital Requirement: $150,000.
• Royalty Fee: 7% of gross sales.
• Marketing Fee: 2% of gross sales.

Altered States is focused on expanding throughout the United States. Franchise opportunities are available in prime markets with growing interest in health and wellness services.

• Target Markets: Urban and suburban areas with high health-conscious demographics.
• Exclusive Territories: Franchisees are granted protected territories to reduce competition.
• Site Selection Support: Assistance in identifying optimal locations.
• Community Focused: Targets neighborhoods with active and health-conscious populations.

Altered States offers extensive training and operational support to ensure franchisee success.

• Initial Training: Comprehensive training at headquarters covering operations, marketing, and services.
• On-Site Support: Assistance during the grand opening and initial setup.
• Marketing Programs: Access to branded materials and digital marketing strategies.
• Ongoing Education: Webinars, workshops, and refresher training.
• Technology Tools: Software systems for managing bookings and tracking performance.

Altered States offers multiple revenue streams and high earning potential due to recurring customer visits and product sales.

• Recurring Revenue: Membership models and service packages ensure repeat business.
• Retail Income: Additional profits from branded wellness products.
• Scalable Growth: Opportunities for multi-unit ownership.
• Profitability Factors: Influenced by location, marketing efforts, and customer retention.
• Financial Projections: Detailed performance data available in the Franchise Disclosure Document (FDD).

The ideal franchisee for Altered States is passionate about health and wellness and committed to delivering excellent customer service.

• Passion for Wellness: A personal interest in health and self-care services.
• Business Acumen: Experience in managing operations or retail businesses.
• Leadership Skills: Ability to lead teams and maintain high-quality service.
• Customer Focus: Dedication to providing exceptional guest experiences.
• Entrepreneurial Mindset: Vision for growth and local market engagement.

• Growth Industry: Positioned in the rapidly expanding wellness market.
• Proven Model: Established operational systems and branding.
• Multiple Revenue Streams: Services and retail products offer income diversity.
• Flexible Layout: Customizable design options for different spaces.
• Support Network: Continuous guidance and resources for success.

• Marketing Needs: Building awareness in new markets may require targeted campaigns.
• Staff Training: Hiring and retaining skilled staff to deliver specialized services.
• Competition: Wellness markets can be competitive in certain regions.
• Customer Education: Efforts may be needed to introduce services to unfamiliar audiences.
• Initial Investment: Requires significant upfront capital.

Altered States provides a unique franchise opportunity in the wellness industry with cutting-edge services and strong support. Its proven business model and innovative therapies make it an appealing choice for entrepreneurs seeking growth in a booming market.