America's Swimming Pool Company (ASP) is a premier franchise in the pool maintenance and renovation industry, offering comprehensive services to both residential and commercial pool owners. Established in 2001, ASP has grown into the largest swimming pool service provider in the nation. With its proven business model, innovative technology, and customer-focused approach, ASP equips franchisees with the tools and training needed to succeed. The franchise operates in a recession-resistant industry with high demand, providing consistent revenue streams and growth potential for owners. Entrepreneurs benefit from ASP's strong brand reputation, flexible business model, and ongoing support.

Founded in 2001 and franchising since 2006, ASP has become the largest pool maintenance and renovation company in the U.S. It offers cleaning, equipment repair, and resurfacing services, along with proprietary technology for customer management. The franchise has grown to over 375 locations nationwide and operates under the Authority Brands umbrella.

• Established in 2001; franchising since 2006.
• Over 375 franchise locations across the U.S.
• Services include pool maintenance, repairs, and renovations.
• Part of the Authority Brands network.
• Focused on exceptional customer service and reliability.

ASP is known for its professionalism, integrity, and advanced technology-driven approach. It combines high-quality service with cutting-edge tools like PoolOps®, a proprietary platform providing customers with real-time updates on their pool maintenance. This technology ensures transparency and builds customer trust. ASP also focuses on eco-friendly practices, aligning with growing consumer preferences for sustainable solutions.

• Proprietary PoolOps® technology for transparent service updates.
• Focus on eco-friendly and energy-efficient pool services.
• Highly scalable business model with recurring revenue.
• Trusted nationwide brand with exceptional customer service.
• Part of Authority Brands, ensuring strong resources and support.

The initial investment to start an ASP franchise ranges from $84,395 to $207,368. This includes the franchise fee, startup costs, equipment, marketing expenses, and working capital. Financing is available, and ASP provides discounts for veterans.

• Total investment: $84,395 - $207,368.
• Franchise fee: $40,000.
• Minimum liquid capital: $50,000.
• Net worth requirement: $100,000.
• Financing options and veteran discounts available.

ASP is expanding across the U.S., focusing on markets with high swimming pool ownership rates. Franchisees are awarded exclusive territories to maximize growth potential and avoid internal competition.

• Nationwide availability for new franchise locations.
• Exclusive territories offered to protect franchisee investments.
• Focus on markets with high pool ownership.
• Multi-unit opportunities available.
• Assistance with demographic analysis and site selection.

ASP provides extensive training and ongoing support to franchisees, ensuring they are well-prepared to operate and grow their businesses. Training covers technical, marketing, and business management aspects.

• Initial 6-day training at headquarters covering all operations.
• On-site launch support and marketing guidance.
• Access to proprietary software and technology tools.
• Ongoing webinars, conferences, and refresher training.
• Dedicated support staff for operational and technical assistance.

ASP offers a scalable business model with high earning potential. Recurring revenue streams from maintenance contracts and additional services like repairs and renovations provide consistent cash flow.

• Recurring revenue model for predictable income.
• High demand for pool services creates stable growth.
• Scalable operations allow expansion into new territories.
• Financial performance outlined in the Franchise Disclosure Document (FDD).
• Opportunity for multi-unit ownership to boost profitability.

The ideal ASP franchisee is motivated, customer-focused, and has strong leadership skills. While no pool industry experience is required, business management and sales experience are beneficial.

• Entrepreneurial mindset with a focus on growth.
• Excellent communication and customer service skills.
• Ability to manage teams and maintain operational efficiency.
• Willingness to follow a proven system and leverage training resources.
• Passion for providing reliable and professional services.

ASP offers numerous benefits, including a proven business model, recurring revenue, and comprehensive training. Its strong brand recognition and focus on technology make it a leader in the industry.

• Recession-resistant industry with steady demand.
• Recurring revenue from maintenance contracts.
• Low overhead due to mobile operations.
• Proprietary tools and marketing support.
• Veteran discounts and financing options available.

Challenges include building a customer base in new territories, seasonal fluctuations, and maintaining customer satisfaction in competitive markets.

• Requires strong marketing efforts to build brand awareness.
• Seasonal demand may require planning for revenue management.
• Dependence on quality staff and consistent service delivery.
• Competition from independent pool service providers.
• Maintaining equipment and managing mobile operations effectively.

America's Swimming Pool Company (ASP) is an excellent franchise opportunity for entrepreneurs seeking a scalable, flexible business model in a growing industry. Its proven systems, strong support, and technology-driven operations make it an attractive choice.